Privacy policy

Lake Brook Motors Ltd (company number 16865099) is the controller of personal information submitted through this website. Privacy enquiries can be sent to sales@lakebrookmotors.com.

Last updated: 18 August 2026

Information we collect

We collect the information you submit, including your name, contact details, vehicle registration and condition, photographs, enquiry messages, valuation or reservation details and contact preference. We also process limited technical information needed to operate and secure the website, such as request timestamps and a protected identifier used to prevent repeated automated submissions.

How and why we use it

We use your information to respond to enquiries, assess a sale or part exchange, arrange viewings and reservations, prepare for or perform a vehicle sale, keep accurate business records, prevent misuse and meet legal obligations.

Our lawful bases are taking steps at your request before a contract, performing a contract, complying with legal obligations and our legitimate interests in operating, securing and improving the business. Optional analytics is based on your consent and is not loaded unless you choose to allow it.

Who receives the information

Information may be processed by our website hosting, database, file storage, email and analytics providers, and shared with warranty providers, professional advisers, regulators or law enforcement where this is necessary. We do not sell personal information. Where a provider processes information outside the UK, we require an appropriate legal transfer mechanism or safeguard.

How long we keep it

General enquiries, unsuccessful valuation requests and their photographs are normally removed within 24 months of the last contact. Information connected with a reservation, completed sale, dispute, warranty matter or legal obligation may be retained for up to six years, or longer where a live claim or legal requirement makes that necessary. Security records are kept only for the period needed to prevent misuse.

Your rights

Depending on the circumstances, you may request access, correction, deletion, restriction or transfer of your information, object to certain uses, or withdraw consent. You can contact us using the email above. We may need to confirm your identity before acting on a request.

If you remain unhappy after contacting us, you can complain to the Information Commissioner's Office.

We do not use solely automated decision-making that produces legal or similarly significant effects. Any vehicle valuation is reviewed before an offer is made.